As an official Helium 10 partner, Yaguara provides exclusive discounts and promotional offers to help Amazon sellers access one of the industry’s leading seller platforms at a better price.
Save up to
35% Off
Helium 10 raised its prices in April 2026 and retired the $39/month Starter plan, pushing the entry-level paid subscription to $129/month (Platinum).
For sellers looking to reduce that cost, two working Helium 10 coupon codes are available right now: DEMANDSAGE20 for a 20% discount on the first 6 months, and DEMANDSAGE10 for a 10% discount every month on Platinum and Diamond plans.
Below is a full breakdown of how each coupon works, how much you save over time, current pricing without the discount, and whether the investment makes sense for your Amazon business.
Helium 10 Coupons & Offers (LIVE Deals)
We are offering two Helium 10 promo codes to users looking to save on its Platinum and Diamond plans:
1) DEMANDSAGE10 2) DEMANDSAGE20
New users also get a 7-day money-back guarantee that they can use as a risk-free trial.
BRAND
OFFER DETAILS
Coupon / Link
GET OFFER
Get 20% Off for 6 Months
Save 20% on eligible Helium 10 plans for your first six months.
Both coupon codes can be applied during checkout on the Helium 10 pricing page. The 7-day money-back guarantee is automatic for all first-time paid subscribers and does not require a separate code.
Coupon 1: DEMANDSAGE20 (20% Off for 6 Months)
DEMANDSAGE20 takes 20% off the monthly price of the Platinum or Diamond plan for the first six billing cycles. On Platinum ($129/month), that brings each of the first six payments down to $103.20, saving you $154.80 over that window. On Diamond ($359/month), the discounted rate drops to $287.20 per month, saving $430.80 in total.
After six months, billing reverts to the standard rate. This code works only on the first purchase, meaning returning subscribers or existing paid users cannot apply it. If you are testing Helium 10 for the first time or want the steepest short-term discount, this is the code to use
DEMANDSAGE10 applies a flat 10% discount to every monthly payment for as long as the subscription remains active. On Platinum, each month costs $116.10 instead of $129. On Diamond, it drops from $359 to $323.10.
The savings are smaller per month compared to DEMANDSAGE20, but they never stop. After 12 months on Platinum, you save $154.80 total. After 24 months, that grows to $309.60. For sellers who plan to use Helium 10 beyond six months, DEMANDSAGE10 delivers significantly more value over time.
The 20% coupon front-loads savings into the first six months, while the 10% coupon spreads a smaller discount across the entire subscription. The breakeven point is 12 months.
Here is how they compare on the Platinum plan ($129/month):
Duration
DEMANDSAGE20 Savings
DEMANDSAGE10 Savings
Winner
First 6 Months
$154.80
$77.40
DEMANDSAGE20
12 Months
$154.80
$154.80
Tie
24 Months
$154.80
$309.60
DEMANDSAGE10
As you can see, the DEMANDSAGE10 coupon clearly gives more savings over time. But you can choose either of the coupons under certain conditions.
Choose DEMANDSAGE20 If:
You are testing Helium 10 for the first time,
You are a new Amazon seller who is still evaluating tools
You are unsure about committing beyond six months.
Choose DEMANDSAGE10 If:
You are running an active Amazon business
You plan to stay on Helium 10 for 12 months or longer
You want consistent monthly savings without an expiry date.
After 12 months, DEMANDSAGE10 matches the total savings of DEMANDSAGE20 and surpasses it every month after that.
How to Get the Helium 10 Coupon Code?
Follow these simple steps to claim either of the coupons directly.
Step 1. Visit Helium 10’s pricing page and click on the “Have a Promo Code?” option. Don’t forget to switch to monthly plans to avoid any confusion.
Step 2. Enter your preferred coupon and click Apply to see the discounted pricing. We are using DEMANDSAGE20 as an example.
Step 3. Create your account by adding your name, email address and password, then click Continue. If you already have an account (free version), just click Sign In and log in with your credentials.
Step 4. Next, enter your card details and address to complete your payment.
Once the payment is completed, you will get access to the Helium 10 dashboard with advanced features ready to be used.
Note: If you already own an account, make sure to take a quick look at the pricing before checkout. Sometimes it automatically switches to annual, and the coupon won’t work on annual. Simply switch back to monthly by clicking the toggle button (See Annual Pricing) and paste the coupon again.
Helium 10 Free vs Paid Plan
To give you a gist of Helium 10 free plan limitations, here’s a comparison against it paid plans.
Does Helium 10 Offer a Free Trial?
Helium 10 previously offered a 7-day free trial on the Diamond plan that gave full access to all features without requiring credit card details. That trial is no longer available.
What Helium 10 does offer is a free plan with no time limit. You can sign up without a credit card and access a restricted version of the platform indefinitely. The free plan includes limited runs of Black Box (5 lifetime uses), demo access to Cerebro and Magnet, and up to 10 uses of the Xray Chrome extension. It is useful for exploring the interface, but not practical for running an Amazon business.
For full access to keyword research, product tracking, listing optimization, and the Freedom Ticket training course, you need a Platinum or Diamond subscription. Using one of the coupon codes above reduces the cost of that upgrade.
Feature
Free Plan
Platinum ($129/mo)
Diamond ($359/mo)
Black Box (Product Research)
5 lifetime uses
250 daily uses
250 daily uses
Cerebro (Reverse ASIN)
Demo only
250 daily uses
250 daily uses
Magnet (Keyword Research)
Demo Only
150 daily uses
150 daily uses
Xray (Chrome Extension)
10 uses
Unlimited
Unlimited
Xray for Walmart
1,000 requests
5,000 requests
5,000 requests
Listing Analyzer
2 uses
50 uses
150 uses
Listing Builder
2 Suggested searches/month
20 products listings
300 product listings
Scribbles
First 30 days (Limited)
Unlimited
Unlimited
Keyword Processor
First 30 days (Limited)
Unlimited
Unlimited
Alerts
2 ASINs
20 ASINs
200 ASINs
Inventory Management
First 30 days (Limited)
40 SKUs
10,000 SKUs
Market Tracker
1 Market
Up to 3 Markets
Up to 5 Markets
Profits
First 30 days (Limited)
20 ASINs
Unlimited
Helium 10 Ads (Adtomic)
Not available
Not available
Included (Unlimited)
Freedom Ticket (Training)
Not available
Full access
Full access
Seller Accounts
2 tokens
2 accounts
5 accounts
User Logins
1
1 (+1 add-on)
5
The free plan works as a preview. If you are actively selling on Amazon and need reliable keyword data, product research, or listing tools, a paid plan is necessary. The coupon codes listed above help reduce that cost.
Features Available with Helium 10 Promo Code
Once you subscribe to a Helium 10 plan, you get access to a suite of 30+ features. Here are some of the popular features that you can access for your Amazon FBA business:
Black Box (Product Research)
Black Box lets you search Amazon’s entire catalog using filters like monthly revenue, review count, competition level, price range, and listing age.
You can narrow results down to specific categories or look across all of Amazon to find products with strong demand and low competition. It also supports keyword-based searches and competitor ASIN lookups.
Cerebro & Magnet (Product & Keyword Research)
Cerebro pulls the complete keyword profile behind any Amazon listing. Enter a competitor’s ASIN and see every keyword they rank for, along with search volume, organic rank, sponsored rank, and how many competing products target the same term. This is how sellers identify keyword gaps and discover terms they are missing in their own listings.
Magnet generates keyword lists from a seed phrase. Enter a broad term related to your product, and it returns hundreds of related keywords ranked by search volume, competing products, and relevance.
Sellers use it to build keyword banks for listing copy, PPC campaigns, and backend search terms. Since Magneto and Cerebro tools operate together, you can simultaneously find products and keywords.
Xray (Chrome Extension)
Xray works directly on Amazon product pages through a Chrome browser extension. Click the extension while browsing any Amazon search result or product page, and it overlays data including estimated monthly sales, revenue, BSR history, fulfillment type, and number of sellers on each listing.
Xray tool eliminates the need to switch between tabs during product research. You can simply find a product while casually browsing Amazon pages.
Keyword Tracker
Keyword Tracker monitors your product’s ranking position for specific keywords over time. You set the keywords you want to watch, and the tool tracks changes in organic rank and sponsored rank on a daily basis.
Platinum users can track 500 keywords, while Diamond users get 2,500.
Scribbles (Listing Optimization)
Scribbles is a listing builder that shows which keywords you have used and which ones are still missing as you write your title, bullet points, and description.
It pulls from keyword lists generated by Cerebro or Magnet, helping you make sure your listing covers all relevant search terms before you publish it.
Keyword Processor (Previously Frankenstein)
Keyword Processor takes large, messy keyword lists and cleans them. It removes duplicates, filters out irrelevant terms, and sorts remaining keywords by frequency or relevance.
This is especially useful when combining keyword outputs from Cerebro and Magnet before uploading them to a PPC campaign or backend fields.
Helium 10 Ads (Adtomic)
Adtomic is Helium 10’s PPC management tool, available on the Diamond plan. It automates bid adjustments, supports rule-based campaign management, and provides dayparting controls.
Sellers managing multiple ad campaigns use it to reduce wasted spend and improve ACoS without manual bid changes. Diamond users pay a 2% management fee on PPC spend managed through the tool
Freedom Ticket (Amazon FBA Training)
Freedom Ticket is a $997 Amazon FBA course by Kevin King, included at no extra cost with Platinum and Diamond plans. It covers product selection, sourcing, listing creation, launch strategy, and PPC fundamentals across 100+ video modules.
New sellers get a structured path from account setup to first sales. The course updates often, so users can learn new things and guidelines without much effort
Helium 10 Black Friday (Not Live)
During Black Friday 2025, Helium 10 offered 35% off on annual Platinum and Diamond plans. The deal ran through Cyber Monday and was restricted to new users and those on the free plan. Sellers who were already on an active paid subscription could not apply the discount.
Image Source: Helium 10 Instagram
As of now, the Black Friday 2026 deal has not been announced. Until that offer goes live, the DEMANDSAGE20 and DEMANDSAGE10 coupon codes remain the most effective way to reduce your Helium 10 subscription cost. We will update this section when the 2026 Black Friday promotion is live.
Check back on this page during the Black Friday event to know about the 2026 deals.
Helium 10 Pricing Plans (Without Coupon)
Helium 10 restructured its pricing in early 2026. The Starter plan, which was the most affordable paid tier at $39/month (annual), has been removed for new sign-ups.
The current paid options are Platinum, Diamond, and Enterprise.
Plan
Monthly Price
Annual Price (per month)
Best For
Free
$0
$0
Exploring the interface
Platinum
$129/mo
$99/mo
New and growing sellers
Diamond
$359/mo
$279/mo
Scaling sellers and teams
Enterprise
Custom
Starting at $1,499/mo
Brands and agencies
Annual billing saves roughly 20-25% compared to monthly payments. On Platinum, that amounts to $360/year in savings. On Diamond, it saves $960/year.
Helium 10 Refund and Cancellation
Helium 10 provides a 7-day money-back guarantee for first-time paid subscribers. If you sign up for Platinum or Diamond and decide it is not the right fit, you can request a full refund within seven days of your first payment by contacting Helium 10’s support team.
This guarantee applies only to the initial purchase. Existing paid users, returning subscribers, and anyone past the 7-day window are not eligible for refunds. Renewals, whether monthly or annual, are non-refundable.
If you cancel your subscription, access to paid features continues until the end of the current billing period. You will not lose access immediately upon cancellation. The cancellation can be done through the Plans & Billing section of your Helium 10 dashboard or by emailing their support team.
Which Helium 10 Plan to Choose?
Platinum is the right starting point for most sellers. It covers product research (Black Box), keyword research (Cerebro, Magnet), listing optimization (Scribbles, Frankenstein), the Xray Chrome extension, 500-keyword tracking, and the full Freedom Ticket training course. If you are launching your first product or managing a small catalog on Amazon, Platinum gives you everything you need without paying for features you will not use yet.
Diamond makes sense once you are scaling. The upgrade unlocks Helium 10 Ads (Adtomic) for PPC automation, increases keyword tracking to 2,500, allows up to 5 user logins, and supports 5 seller accounts. If you are managing multiple brands, running PPC campaigns across several products, or working with a team, Diamond is where the additional cost pays off.
Enterprise is built for large brands and agencies doing over $10M in annual revenue. It includes a dedicated customer success manager, custom onboarding, and expanded limits across all tools. Pricing is custom and requires a demo call with Helium 10’s sales team.
Helium 10 Reviews – Is It Worth the Price?
Helium 10 packs 30+ tools into a single subscription, which replaces the need for separate keyword research, product research, listing optimization, and PPC tools. Cerebro and Black Box remain among the most accurate product and keyword research tools in the Amazon seller space.
The Chrome extension (Xray) provides instant product data without leaving the Amazon page. Freedom Ticket alone, valued at $997, adds significant training value to any paid plan.
What Could Be Better
The 2026 price increase and removal of the Starter plan make entry more expensive for new sellers. Some tools have a steep learning curve, and the sheer number of features can feel overwhelming for beginners.
Helium 10 Ads (Adtomic) being locked to Diamond means sellers who need ad management must pay $359/month (or $279 annually) to access it. Customer support response times have drawn mixed feedback from users.
Who Should Buy It
Amazon sellers who are actively sourcing and listing products, private label sellers who rely on keyword research and competitor analysis, and teams managing multiple Amazon or Walmart accounts. If you are using three or more separate tools for product research, keyword tracking, and listing building, consolidating into Helium 10 often saves money and simplifies workflow.
Our Verdict
Helium 10 remains one of the most complete Amazon seller toolkits available. The pricing is higher than it was a year ago, but the depth of data and range of features justify the cost for sellers who use the platform consistently. With our coupon code applied, the value of the platform improves further.
If you want to evaluate Helium 10’s capability on the go, here are its pros and cons you can compare:
Pros
Cons
30+ tools in one subscription
Expensive entry-level plan
Cerebro and Black Box with 80%+ accuracy
Helium 10 Ads are limited to the Diamond plan
Freedom Ticket ($997 course) included
Steep learning curve for beginners
Chrome extension (Xray) for on-page analysis
The free plan is heavily restricted
Supports Amazon, Walmart, and TikTok Shop
7-day money-back guarantee
Helium 10 Free Alternatives (Quick Comparison)
If Helium 10’s pricing does not fit your budget, here are some alternatives that offer free plans or lower-cost entry points:
Tool
Free Plan
Paid Starting Price
Best Feature
Limitation vs Helium 10
Jungle Scout
No (7-day trial)
$49/mo
Product Tracker accuracy
Fewer keyword tools
AMZScout
Limited free tier
$49.99/mo
Budget-friendly pricing
Smaller keyword database
SmartScout
Free Chrome extension(7-day refund policy)
$29/mo
Brand and market analysis
No listing optimization tools
Keepa
Free (basic charts)
~$21/mo
Price and BSR history
No keyword research
SellerApp
Limited free tier
$49/mo
PPC analyzer
Fewer product research filters
None of these tools replicates Helium 10’s full toolkit in a single subscription. For sellers who only need one or two specific functions (like price tracking or basic keyword research), a free alternative may be enough.
For a full workflow solution covering research, optimization, and advertising, Helium 10, with a coupon code applied, remains the stronger option.
Conclusion: Get Up to 20% OFF with Helium 10 Discount Code
Two Helium 10 coupon codes are active right now. DEMANDSAGE20 gives you the biggest savings if you plan to use Helium 10 for six months or less. DEMANDSAGE10 is the better choice for long-term users, saving more money after the 12-month mark and continuing to discount every payment indefinitely.
With the Starter plan gone and prices rising in 2026, applying a coupon code at checkout is one of the few ways to reduce the cost of entry. Both codes work on Platinum and Diamond plans, and they can be applied on the Helium 10 pricing page during sign-up.
FAQs
Do the Helium 10 coupons expire?
DEMANDSAGE20 applies a 20% discount for the first 6 months only, after which billing returns to the regular rate. DEMANDSAGE10 has no expiry and discounts every monthly payment for the lifetime of the subscription.
How do I use the Helium 10 coupon code?
Go to the Helium 10 pricing page, select a plan (Platinum or Diamond), and enter the coupon code in the promo code field at checkout. Click Apply to confirm the discount before completing payment.
Can existing users use the Helium 10 discount?
The DEMANDSAGE20 code is for new subscribers only. DEMANDSAGE10 can be applied during a new sign-up. Existing users already on a paid plan cannot retroactively apply either code to their current subscription.
Does Helium 10 have a free trial?
Helium 10 no longer offers a time-limited free trial on its paid plans. However, a free plan with restricted access to core tools is available indefinitely without a credit card.
Can I use Helium 10 for free?
Yes. Helium 10 has a free plan that includes limited access to Black Box, Xray, and a few other tools. Usage caps apply (for example, 5 lifetime uses of Black Box and 10 monthly uses of Xray). The free plan does not expire.
How much can I save with Helium 10?
Using DEMANDSAGE20 on the Platinum plan saves $154.80 over six months. Using DEMANDSAGE10 on the same plan saves $154.80 over 12 months and $309.60 over 24 months. Savings scale higher on the Diamond plan.
Which Helium 10 plan is best for beginners?
Platinum. It includes full access to product research, keyword research, listing optimization tools, and the Freedom Ticket training course. Most new Amazon sellers do not need the additional features locked behind the Diamond plan.
Does Helium 10 offer a refund?
Helium 10 offers a 7-day money-back guarantee on the first payment for new subscribers. After seven days, or on any subsequent billing cycle, refunds are not available. Cancellation keeps access active until the end of the current billing period.
Is the Helium 10 Starter plan still available?
Helium 10 retired the Starter plan for new sign-ups in early 2026. The lowest-cost paid plan is now Platinum at $129/month (or $99/month with annual billing).
Does the coupon work on the annual plan?
The DEMANDSAGE coupon codes are designed for monthly billing. If you choose annual billing, you already receive a 20-25% discount from Helium 10 directly. Check the checkout page to confirm whether the coupon stacks with annual pricing at the time of purchase.
